Unleash the power of video

Want your business page to remain relevant on Facebook? Videos are a powerful and effective way to reach your audience and they receive significantly more views and shares than other types of posts.

If you’re going to use video, make sure you’re clear on your message and your call to action: what should viewers do when the video is over? Sign up for an email list? Make a purchase? You want the video viewing experience to end with a response from your audience.

And if you haven’t experimented with Facebook Live video, it’s time to give it a try: BuzzSumo, a social media research and monitoring tool, reported that Facebook Live videos receive significant user interaction, well above engagement rates for other types of posts.

Need some inspiration for creating videos? Check out:

Social Media Today: https://www.socialmediatoday.com/.../an-easy.../565381/

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