Marketing in a time of uncertainty

We're in the middle of a pandemic, not sure when and how it ends, the economy is reeling from mass layoffs, people are understandably frightened and worried about the future. Does that mean you should halt all of your marketing? Not necessarily. You will want to proceed with caution. If people haven't stopped spending, they're far more careful with what they purchase. If you have something you can offer for free - at least for now - that might be a great way to provide someth