The Secret Sauce to Marketing
Successful marketing must include secret ingredients, right? Some unknown “thing” or “things” that will turn your marketing campaign into a big hit. It’s actually much simpler than that. Many marketing strategies fail to pan out for one basic reason: no follow through.
How many marketing plans lie dormant in a folder somewhere, unread and unused? How many ideas go no further than a discussion at a meeting, showing up later in meeting minutes and going no further.
It’s a simple as that – make a plan and do the work. Marketing requires commitment and repetition and follow-through. Without those ingredients, you have no chance to succeed.